Bay Area, CA

When I was younger, I spent a lot of time at my grandmother’s, where we would watch the Martha Stewart show daily. She would jot down recipes for all the savory dishes, and I would write down all the dessert recipes. Slowly, baking and cooking became a way for me to connect with my grandmother. Although we weren’t fluent in each other’s primary language, food for us translated into love and quality time that was unique and special.  

It’s amazing how food has the power to create bonds across different generations and cultures, and I love that I can use baking as a way to express my love to others. Some of our best memories involve food in some way, and I am grateful that my creations can be a part of these celebrations.

Teaching has opened the door to so many exciting and wonderful opportunities.  One of my favorite memories was teaching a group of young students in San Francisco. Many of them shared how baking was something they did with a loved one, and it made me so happy to see how that day reminded them of these fun memories. The greatest moment was when one girl said, “This is the best day ever.”

One thing I’ve learned, and am still learning, is how not to let fear dictate my life or business.  I am someone who used to live in fear and let it overtake my life.  It took me about 3 years to actually make the leap of faith to go full time with my business.  I feared that I knew nothing, I could not compete with others in my industry, and that I was too ordinary. These words that I spoke to myself were so detrimental though, and I learned that it didn’t matter if people around me believed in me, I had to believe in myself and know that I had something special and unique to offer to my community.

One of the greatest pieces of advice I have received during this journey is “Progress over perfection.” So often, we let excuses and insecurities stop us from making our next move that we end up doing nothing.  

I am currently working on my first ebook and hopefully a printed cookbook will be next!

Follow Amanda on Instagram at @justbakebecause and check her out at!

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